What is ConvertKit (Kit)?
ConvertKit (rebranded as 'Kit' in October 2024) is an email marketing platform built for content creators — offering a generous free plan (10,000 subscribers), visual automation builder, built-in commerce for digital products, paid newsletters, and the Creator Network for cross-promotion — serving 63,000+ customers. ---
Key Features
Email Marketing
Newsletters, sequences, broadcasts
Visual Automations
Canvas-based workflow builder with templates
Landing Pages & Forms
Unlimited landing pages and opt-in forms
Commerce
Sell digital products, paid newsletters, tip jars
Pros & Cons
What works
- Most generous free plan: 10,000 subscribers
- Built-in commerce (digital products + paid newsletters)
- Visual automation builder is intuitive
- Creator Network for organic audience growth
Watch out for
- 34-35% price increase in September 2025
- $39/mo entry price is expensive vs competitors
- Limited email templates (23 free, text-first)
- No drag-and-drop visual builder
Who is it for?
Independent creators starting from zero
Independent creators starting from zero
Newsletter operators wanting commerce built-in
Newsletter operators wanting commerce built-in
Bloggers, podcasters, course sellers
Bloggers, podcasters, course sellers
Users wanting largest free subscriber allowance
Users wanting largest free subscriber allowance
Alternatives to ConvertKit (Kit)
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