What is Drift?
Drift is a conversational marketing and sales platform — offering AI chatbots, live chat, meeting booking, and buyer intent scoring — primarily serving B2B sales and marketing teams. ---
Key Features
AI Chatbots
Conversational bots for lead qualification
Live Chat
Real-time chat with website visitors
Meeting Booking
Schedule meetings directly from chat
Buyer Intent
Score and identify high-intent visitors
Pros & Cons
What works
- Strong buyer intent scoring helps prioritize leads
- Meeting booking integration reduces friction
- Good for B2B sales workflows
- Revenue-focused analytics connect chat to sales
Watch out for
- Very expensive — $2,500/mo minimum
- Overkill for small businesses
- Complex setup for advanced features
- AI capabilities less advanced than Intercom Fin
Alternatives to Drift
Paid
Paid · $29/mo
Paid · $2/mo