What is Metricool?
Metricool is a social media management tool for small businesses — offering scheduling, analytics, competitor tracking, ads management, and AI post writing — known for its generous free plan. ---
Key Features
Multi-Platform Scheduling
Schedule to all major social platforms
Analytics
Detailed analytics with custom reports
Competitor Tracking
Monitor competitor social performance
Ads Management
Manage Facebook and Google ads
Pros & Cons
What works
- Generous free plan — 50 posts/mo
- Affordable paid plans starting at $18/mo
- Competitor tracking included at Starter level
- Ads management (Facebook + Google) included
Watch out for
- No LinkedIn on free plan
- AI features less advanced than dedicated tools
- Interface can feel cluttered with many features
Alternatives to Metricool
Paid · $39/mo
Paid · $49/mo
Paid · $15/mo