What is OneUp?
Reviewed OneUp's site, full pricing matrix, and the public review record on 2026-10-27 — no account opened, so this is vendor pages plus 80 public reviews. OneUp is a veteran scheduler (since 2016, 130,000+ users, 50M+ posts published) built around three mechanics: evergreen posts that repeat automatically, cross-posting that fans one account's posts out to every other account, and per-account pricing that starts at $25 for five accounts with API and MCP access included. It covers 14 networks including Threads, Bluesky, Snapchat, Discord, and Google Business Profiles.
Key Features
Automatic cross-posting
Post once on your main account and OneUp republishes to all linked accounts, including auto-posting a back catalog — up to 8 workflows on Business.
Evergreen post recycling
Set any post to repeat automatically at a chosen interval and frequency, the core mechanic OneUp has run since 2016 in direct competition with MeetEdgar.
Inbox, listening, and GBP management
Reply to comments, DMs, and Google reviews with saved replies, monitor brand or competitor keywords with email alerts, and schedule Google Business Offer, Event, and What's New posts.
API and MCP access on all plans
Schedule, reply, and pull analytics through the API or MCP server, with Zapier, CSV bulk uploads for images and video, RSS auto-posting, and a Chrome extension.
Pros & Cons
What works
- The $25 Basic tier includes five social accounts plus API and MCP access — features that sit behind enterprise pricing elsewhere — with a 7-day trial requiring $0 today (pricing page, 2026-10-27).
- Evergreen recycling is native: posts repeat automatically at an interval you set, and cross-posting can auto-publish your entire back catalog from one account to all others (homepage + cross-posting page, 2026-10-27).
- Social listening, a comment/DM/review inbox with saved replies, and multi-network report building ship on every plan, not just top tiers (feature matrix, 2026-10-27).
- The review record is deep and warm: 4.7/5 across 50 Trustpilot reviews (86% five-star) and 4.4/5 on G2 — reviewers repeatedly cite bulk-uploading hundreds of short videos without friction (Trustpilot + G2, accessed 2026-10-27).
Watch out for
- Extra accounts are a permanent meter: $5/account/month on Basic shrinking to $1 at Business — a 20-account setup on Basic costs $100/mo, more than the Intermediate tier it should have replaced (pricing page, 2026-10-27).
- Basic caps at 300 scheduled posts, and the 'Unlimited Posts*' on higher tiers carries an asterisk the pricing page never explains (pricing page, 2026-10-27).
- X/Twitter is squeezed: 2 accounts max on Basic (10 on Business) and link posts require a separate add-on — heavy X operators will hit walls fast (pricing matrix, 2026-10-27).
- Compliance lives on a cliff: SOC 2 and ISO 27001 appear only at Enterprise, starting at $2,000/month — growing agencies sit between $300 and $2,000 with no middle rung (pricing page, 2026-10-27).
Who is it for?
Creators and brands reposting evergreen content
Repeat scheduling plus back-catalog cross-posting is the exact job the tool has refined since 2016.
Small agencies juggling 15–30 client accounts
Client categories, post approvals, and shared read-only calendars; watch the per-account meter as the roster grows.
Local businesses living on Google Business Profiles
GBP posts and review replies in the same dashboard is rare at this price point.
Teams running many X/Twitter accounts
Account caps (2–10) and a link-post add-on make X-heavy operations the wrong shape for OneUp.
OneUp's site, full pricing matrix, and both review platforms were pulled on 2026-10-27; no account was opened, so the operating observations below trace to the vendor's own limits and 80 public reviews.
Most schedulers price for teams. OneUp prices for accounts — $25 buys five of them plus API and MCP access, each extra account adds a permanent $5 (falling to $1 at Business tier), and the tiers mostly buy headroom: 300 scheduled posts on Basic, then unlimited-with-an-asterisk, more cross-posting workflows, more teammates. Around that meter sits a genuinely complete loop for 14 networks: evergreen posts that recycle on schedule, cross-posting that fans one account's output across the rest including a whole back catalog, an inbox for comments/DMs/reviews, keyword-based social listening with email alerts, and auto-built weekly reports.
What it actually costs
| Plan | Monthly | Accounts | Watch for |
|---|---|---|---|
| Basic | $25 | 5 (+$5/acct) | 300 scheduled posts, 1 workflow, max 2 X accounts |
| Intermediate | $60 | 15 (+$4/acct) | 'Unlimited Posts*' — asterisk unexplained |
| Growth | $120 | 30 (+$3/acct) | Sweet spot for mixed rosters |
| Business | $300 | 80 (+$1/acct) | 20 team seats, max 10 X accounts |
| Enterprise | from $2,000 | custom | SOC 2 / ISO 27001 live here, nowhere else |
The true-cost optimization is real: a 30-account shop pays Growth $120 plus 20 extra accounts at $3 — $180 total, beating the $300 Business tier until the roster nears 55 accounts. Run that math before upgrading on vibes.
The Catch
The per-account meter never sleeps. Every account you add is a permanent line item, and the tiers are tuned so that overshooting a plan costs more than stepping up — 20 accounts on Basic is $100/month, quietly pricier than Intermediate. Second: 'Unlimited Posts' wears an asterisk the pricing page doesn't define, and Basic's 300-scheduled-post cap is hard. Third, X/Twitter users get the shortest end — two accounts on Basic, ten on Business, and link posts behind an add-on. And the compliance story jumps straight from $300 to $2,000/month, so a scaling agency wanting SOC 2 has no ladder, just a wall. Who wastes money here: a 15-account X operation, and anyone who upgrades tiers without running the per-account math first. If your game is evergreen recycling and cross-posting across the long tail of networks — Threads, Bluesky, Snapchat, Discord, GBP — OneUp is the value pick with an 86% five-star Trustpilot record to back it; if X is your main battlefield, the caps will pinch from day one.
Compare within this wave: Typefully for X-first writing, Sendible for agency seat-unlimited suites, or browse the AI social media tools category. Disclosure, verified 2026-10-27 on the signup page: OneUp's Rewardful program pays this site 20% of payments in a referred customer's first year — and notably requires affiliates to be paying OneUp customers themselves.
OneUp FAQ
How much does OneUp cost?
What does OneUp's cross-posting actually do?
Does OneUp support evergreen repeat posts?
Alternatives to OneUp
AI social media manager that writes, designs, and schedules months of content — with an MCP server so your AI assistant does the driving.
The AI-powered, collaborative social media scheduler for X, LinkedIn, Bluesky, and Threads.
Your Entire Creative Team In One AI Studio — captions, video, and image generation under one credit pool.
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